Logos are an essential part of any brand’s identity. They serve as a visual representation of the brand and help customers recognize and remember it. There are various types of logos, each with its unique characteristics and uses. Here are seven of the most common types of logos:
1. Word mark
This is a type of logo mark that highlights the name or a portion of the name of a company. The best word mark indicates the legible word(s) with distinctive font characteristics and may integrate abstract elements or pictorial elements. This type of logo is highly used for a new company/business formation.
2. Letter mark
This is a type of logo mark that only highlights the initial letter of the company/business name. The letter is always a unique and proprietary design that consists of significant personality and meaning. This type of logo is highly used for branding a company/business.
3. Pictorial mark
This is a type of logo mark that symbolizes an icon or recognizable image that is related to its company/business name, vision, or mission. This type of logo is highly used for a company/business that is already established or in a maturity stage.
4. Abstract mark
This is a type of logo mark that uses visual form to convey a big idea or hidden meaning. This mark, by its nature, can provide strategic ambiguity, and work effectively for large companies and especially effective for service-based and technology companies.
5. Combination mark
A combination mark is a logo mark that is a combination of a letter mark and an icon /abstract/ Pictorial mark. This type of logo is highly used for a company that is in a growth stage.
6. Signature mark
A signature logo is a company logo made up primarily of the name of the brand written in cursive hand lettering or calligraphy-style typography. This is especially true if you have a new business and want to make yourself known. It should be noted that this type of logo is better suited for companies that have relatively short names.
An emblem is a trademark featuring a shape that is connected to the name of the organization and consists of a font inside a symbol that thinks badges, seals, and crests. The elements are never isolated. Emblems look terrific on a label, package, as a sign, or as an embroidered patch on a uniform. This is especially true if you have a new business and is especially effective for label and packaging companies.